SQ Solutions
SQ Solutions provides advanced office technology solutions for small to medium-sized businesses — from business phone systems and multifunction printers to CCTV installations. Known for their reliability and end-to-end support, they needed their brand and website to reflect the same professionalism their clients experienced.
Challenges
Despite offering cutting-edge technology, SQ Solutions’ old website looked outdated and cluttered. It didn’t clearly communicate their full range of services, and the inconsistent marketing materials made it difficult to build strong brand recognition. In a competitive tech market, this was costing them visibility and trust.
What we have done
- Website Revamp
- Logo Redesign
- Marketing Collateral (brochure, business card, signboard)
- Vehicle Branding (car & bus wrap)
- Event & Display Materials (standee, bow design, pull-up & standard banners)
- Social Media Design
- Brand Stationery
- And much more
Our Approach & Solution
At Bixel Design, we took a human-centered approach to SQ Solutions’ brand refresh — focusing on how their audience sees, feels, and connects with the brand. We started by understanding what drives trust and clarity in their industry. Using principles of human psychology, we restructured their website to guide the user’s eye effortlessly through key information, reduce cognitive load, and build confidence through clean layouts and clear messaging.
The new design balances logic and emotion — blending modern aesthetics with intuitive usability. Every color, typeface, and layout decision was made to communicate reliability, innovation, and support — the same qualities SQ Solutions delivers to its clients.
Beyond digital, we ensured every touchpoint reinforced these emotions. From vehicle wraps that attract attention on the road to brochures and business cards that feel professional and consistent, we created a visual system that activates recognition and trust in every interaction.
Results
- A modern, psychology-informed website that instantly builds trust and communicates value.
- Improved user experience — visitors stay longer, find information faster, and engage more.
- Consistent visual identity across all brand touchpoints, strengthening recognition and recall.
- Higher perceived credibility and professionalism, helping SQ Solutions stand out in a crowded market.
Sirajum Quasem
Managing Director, SQ Solutions,
Sydney – Australia