Untaboos
Untaboos is a pioneering platform dedicated to creating open conversations around topics that are often considered sensitive or stigmatized—particularly women’s health and wellness. Their mission is to educate, empower, and normalize these essential discussions.
Challenges
Untaboos had an outdated, newspaper-style website with limited structure, dull visuals, and little emotional resonance. The design didn’t reflect the warmth, trust, and progressive spirit the brand aimed to represent, making it difficult to engage their ideal audience.
What we have done
- Logo redesign
- Website redesign
- Business card design
- Marketing Collateral (flyer, brochure)
- Social Media Assets
- And much more
Our Approach & Solution
We led a complete brand refresh with a focus on emotional storytelling and clarity. The new visual identity was designed to be clean, approachable, and empowering. We restructured the website with a softer color palette, clear navigation, and messaging that connected on a human level.
Additional assets like social media visuals and business cards were also created to extend brand consistency across platforms.
Results
- Stronger emotional connection with target audience
- Increased engagement and consultations
- Clearer communication of brand purpose and value
- Elevated brand presence in a niche, purpose-driven space
Dr. Niveditha Manokaran
Founder, Untaboos,
Sydney – Australia