Untaboos

Untaboos is a pioneering platform dedicated to creating open conversations around sensitive or stigmatized topics, particularly women’s health and wellness. Their mission is to educate, empower, and normalize essential discussions.

Challenges

Untaboos’ old website and branding failed to engage their audience or communicate the brand’s empathetic and empowering values. The newspaper-style layout, dull visuals, and lack of emotional storytelling made it difficult for users to feel trust and connection—critical in a sensitive, purpose-driven space.

What we have done

Our Approach & Solution

As a brand design agency in Sydney, we helped Untaboos transform their outdated, newspaper-style website into a premium yet warm digital experience. We used their brand colours and fonts thoughtfully to maintain familiarity while enhancing visual appeal. The redesigned website features clear content flow, engaging imagery, and strategically placed CTA buttons—making it easy for visitors to trust the brand and reach out effortlessly. The logo was crafted to tell a powerful story about breaking societal taboos around healthcare, blending symbolism with simplicity.

Beyond the website, we designed business cards, flyers, and standees to ensure consistent brand communication across all mediums. With 80K followers on Instagram, maintaining professionalism and visual consistency on social media was equally important, so we created cohesive post designs that align perfectly with the refreshed brand identity.