Harman Foundation
Harman Foundation is a nonprofit organisation supporting vulnerable individuals and families across Australia. Their services include crisis support, mental health initiatives, domestic violence aid, and community empowerment programs—all delivered with empathy and cultural understanding.
Challenges
Despite their impactful work, Harman Foundation’s outdated website was struggling. Poor layout, old content, and lack of emotional cues meant visitors left quickly, donations were limited, and their message often got lost in a crowded online space. They needed a brand identity and website that could instantly communicate trust, credibility, and compassion.
What we have done
- Website Revamp
- Logo Refresh
- Brand Guidelines
- Print Collateral (flyer, ticket, pull-up banner)
- Business Essentials (card, letterhead, certificate)
- Social Media Assets
- Ongoing creative support
- And much more
Our Approach & Solution
Through our web design service in Sydney, we carried out a complete brand refresh, preserving brand recognition while enhancing approachability and visual appeal. The website was redesigned to look modern, trustworthy, and easy to navigate—using soothing colours that evoke emotion and build confidence. Since it’s a not-for-profit organisation, showcasing data and social proof was crucial to build trust and transparency. We placed impact stories and results prominently on the homepage to highlight their ongoing efforts and achievements.
The homepage clearly communicates who they are and why people should support them, with call-to-action buttons placed strategically where users are most likely to engage. The donation process was also simplified for a smooth, user-friendly experience. As a result, users began spending more time exploring the site after the redesign.
Beyond the website, we designed flyers, business cards, brand guidelines, tickets, standees, and banners—all maintaining a consistent visual identity and message across every touchpoint.
Results
- Stands out in a competitive nonprofit space and commands attention online
- Visitors feel confident and emotionally connected when engaging or donating
- Clear messaging drives higher donation activity and community participation
- Cohesive visual identity across all touchpoints reinforces trust and credibility
Giselle Kennedy
Former National Marketing Manager, Solar Galaxy,
Sydney – Australia