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Minal Menezes

Minal Menezes is a health and fitness brand dedicated to helping people achieve lasting wellness and confidence. Armed with a Ph.D. in Genetics of Metabolic Disorders, Minal has combined scientific knowledge with personal experiences and professional certification as a Personal Trainer.

A mum of two, full-time corporate professional, fitness coach, and Mrs. Australia 2023, she embodies the balance she teaches. Through her coaching programs and The Fearless Framework, Minal integrates fitness, mindset, and lifestyle strategies to help women unlock sustainable energy, strength, and confidence. She also partners with corporates to deliver health and wellness sessions designed to transform the productivity and wellbeing of employees.

Challenges

Although Minal already had a visual brand identity, it failed to reflect her true self. The existing design felt dated, generic, and lacked energy. More importantly, it wasn’t aligned with her personality, expertise, or vision.

This mismatch created a disconnect with her target audience. Her brand wasn’t communicating the values of empowerment, science-backed coaching, and balance that she stands for. As a result, potential clients struggled to understand her unique approach, leading to missed opportunities and reduced engagement.

Minal recognised that without a meaningful brand refresh, she risked sending the wrong signals to her audience and undermining her positioning in the competitive health and wellness space.

What we have done

  • Website Redesign
  • Logo Redesign
  • Business Card Design
  • Brand Guideline

Our Approach & Solution

At Bixel Design, we believe that branding goes beyond visuals—it’s about psychology, emotion, and connection. For Minal, our approach was rooted in human psychology principles and marketing insights to ensure her brand reflected both her expertise and her audience’s aspirations.

  • We focused on reducing confusion and creating clarity—because in the digital age, overwhelmed audiences only engage with designs that feel simple, relatable, and trustworthy.
  • We redesigned her logo with a modern, minimalistic style and subtle iconography that represents health, energy, and movement.
  • We used a premium black-and-pink gradient tone to communicate strength and femininity while maintaining a professional, aspirational feel.
  • We applied human psychology principles to structure the website so it answers key psychological questions visitors ask unconsciously: Who is she? What does she do? Can she help me? Why should I trust her?
  • We designed a simple yet impactful business card and brand guideline to ensure Minal presents a consistent visual identity across platforms.

Results

  • Clients now immediately understand her unique blend of science, fitness, and lifestyle coaching, reducing confusion and building trust.
  • The new visual identity reflects Minal’s credibility as a Ph.D., trainer, and Mrs. Australia 2023, positioning her as a leader in the health and wellness space.
  • With cohesive branding across all touchpoints, Minal is now better positioned to expand her reach into corporates and build stronger personal coaching programs.
  • Her brand no longer just looks good—it feels meaningful, memorable, and motivational.

Minal Menezes

Founder, Minal Menezes,
Sydney – Australia