Barbeque Grill House is a Sydney-based restaurant known for its flavour-packed cuisine and welcoming atmosphere. Located in a high-footfall area, it offers a wide variety of grilled dishes inspired by authentic barbecue traditions.
Despite their great food and prime location, Barbeque Grill House struggled to capture attention visually. Their old branding looked dated and inconsistent across menus, signage, and promotional materials—failing to reflect the energy and warmth of their restaurant. They needed a refreshed brand identity that could attract walk-ins, boost recognition, and make their visual presence as appealing as their food.
As a graphic design agency in Sydney, we guided Barbeque Grill House through a full visual transformation. Through our brand refresh services, we redesigned their logo, menus, flyers, signage, and apparel to better represent their lively and flavour-driven experience. The new branding focused on bold typography, rich colour palettes, and high-contrast imagery to evoke appetite and excitement.
Beyond just visuals, we focused on how customers feel the brand. From the moment they see the logo on the storefront to the menu in their hands, every design element was crafted to feel bold, appetizing, and easy to navigate—reflecting the warm, lively energy of the restaurant itself. Each touchpoint—from uniforms to pull-up banners—was designed to create a unified and memorable brand presence both inside and outside the restaurant.
Managing Director, SQ Solutions,
Sydney – Australia